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Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

This year, my friends often ask me why I want to speed up the opening of stores in times of economic weakness. Do you want to stop? Li Xianglu, director of Axe Coffee China, told reporters that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, striving to open three or four new stores in the fourth quarter. Axe coffee.

2014-04-27
What does a roaster do? how does he become a coffee roaster?

What does a roaster do? how does he become a coffee roaster?

1. I will check the condition of the defective beans when I buy the cooked beans. If it's sun beans, check the proportion of beans that look very white (uncolored). If there are more than one of these beans, the coffee brewed from this packet of beans is bound to have an obvious peanut flavor. From this we can judge that the baker does not pick ripe beans. After that, whether it is in the sun or in water, we should see if it is bright.

2016-05-30
Introduction to boutique coffee beans in manor area with extremely smooth taste of Brazilian coffee

Introduction to boutique coffee beans in manor area with extremely smooth taste of Brazilian coffee

The largest coffee producer, which accounts for 1/3 of the world's coffee consumption, accounts for 1/3 of the world's coffee consumption and has a place in the global coffee market, although Brazil faces several times more natural disasters than other regions. but its acreage is enough to make up for it. There are many kinds of coffee here, but its industrial policy is large and cheap, so excellent coffee and

2016-08-06
What is Espresso? We call it espresso.

What is Espresso? We call it espresso.

What is Espresso? This is a coffee drink invented by the Italians and consumed in southern European countries such as Italy, Spain and Portugal for a long time. In order to respect the inventor, we call it espresso. There is a view that the birth time of espresso is about 1946; and this year is regarded as the official birth year of espresso. Since then, this unique coffee drink is the only one.

2015-09-10
Rainforest Alliance certification (frog logo)

Rainforest Alliance certification (frog logo)

Rainforest Alliance certification frog beans Rainforest certification logo has a distinct frog, Rainforest Alliance certified coffee, also referred to as frog beans. Rainforest Alliance RA(Rainforest Alliance ) certification refers to farms that meet the criteria set by the Rainforest Alliance. The Alliance will conduct inspections on the farm and its surrounding ecosystems.

2015-10-24
Coffee knowledge drinking moderate amount of tea and coffee reduces the risk of kidney cancer

Coffee knowledge drinking moderate amount of tea and coffee reduces the risk of kidney cancer

A study by Harvard Medical School in the United States found that people who regularly drank tea and coffee had a lower risk of developing kidney cancer, while drinking milk, soda and fruit juices had no such effect, Hong Kong Ming Pao reported. The researchers pointed out that people who drank coffee and a small cup of tea every day had a 10% lower risk of kidney cancer than those who did not drink it. However, some Hong Kong doctors are of the view that the study did not fully consider other carcinogenic factors and reminded the public

2015-06-27
Using Internet thinking, every cup of CAFFE exceeds expectations.

Using Internet thinking, every cup of CAFFE exceeds expectations.

When there are more and more coffee shops on the street, people's demand for coffee is becoming more and more stringent, and the desire for mellow coffee is getting stronger and stronger. CAFFE PASCUCCI is an Italian family coffee brand, adhering to the family mission of 100 years of classic quality and glory, opening Italian cafes all over the world from its headquarters in Chirionne. 2014 cafe PASCUCCI hand in hand with Defoe International, login

2015-08-18
Under the

Under the "mass entrepreneurship and innovation" upsurge, entrepreneurial coffee survives, how does entrepreneurial coffee survive? The "mass entrepreneurship and innovation" craze

Great sandwiches, very authentic coffee, projection, blackboard, the best brainstorming room. When Jia Xi typed these words on Wechat moments, it was far away from C.C., which he runs. It has been half a year since Entrepreneurship Coffee officially opened, and the day before that, C. C. The marketing platform of intellectual O2O educational supplies incubated by entrepreneurial coffee has been officially launched. And C.C. Start-up coffee phase

2016-01-28
Coffee basic knowledge Coffee ranks first among the three largest drinks in the world.

Coffee basic knowledge Coffee ranks first among the three largest drinks in the world.

It is the second largest trading commodity in the world (only after oil), and it is also an important raw material for medicine, food and light chemical industry. At present, the global coffee culture and drinking coffee are woody coffee, and mainly produced in Vietnam, Brazil, Colombia, Indonesia and other Central America, Africa, Asia and other regions near the equator. There are only a few in subtropical areas such as Yunnan and Hainan in China.

2015-01-20
Yunnan Coffee: escaping from Wall Street

Yunnan Coffee: escaping from Wall Street

Usually, the daily trading price of coffee futures in New York is about 10%, which is the purchase price of the Yunnan market on that day. In other words, the global price of coffee is largely determined by the futures exchange on Wall Street.

2014-05-12
An introduction to the manor in the taste and flavor of Brazilian coffee.

An introduction to the manor in the taste and flavor of Brazilian coffee.

The largest coffee producer, which accounts for 1/3 of the world's coffee consumption, accounts for 1/3 of the world's coffee consumption and has a place in the global coffee market, although Brazil faces several times more natural disasters than other regions. but its acreage is enough to make up for it. There are many kinds of coffee here, but its industrial policy is large and cheap, so excellent coffee and

2016-07-14
Basic knowledge of Coffee Culture

Basic knowledge of Coffee Culture

A comfortable and playful hanging chair, a noble and elegant piano, a dazzling array of display cabinets, and a warm and elegant mural can create a moving atmosphere. With the tenderness and sensitivity of women, Duan Fei completely raised the coffee culture to the spiritual realm. In this atmosphere, hold a cup or a mature and bold blue mountain or a rich milk or

2015-05-09
HOTTOP household coffee roaster

HOTTOP household coffee roaster

As long as you have this "HOTOP home roaster", you don't have to spend a lot of money on a selection of coffee baked outside, and you can enjoy baking your own coffee beans at home. Whether you drink your own coffee at home, employees in the office, customers drink coffee or open a shop to sell coffee, you no longer need to buy ready-made coffee beans. A digital deluxe coffee roaster gave it to me.

2015-10-27
Boutique coffee bean certification body rainforest certified coffee Rainforest Alliance certific

Boutique coffee bean certification body rainforest certified coffee Rainforest Alliance certific

Rainforest certification Rainforest Alliance certification Rainforest Alliance certification Frog beans Rainforest Certification logo has an obvious frog, Rainforest Alliance certified coffee, also known as frog beans. Rainforest Alliance RA (Rainforest Alliance) certification refers to a farm that meets the standards set by the Rainforest Alliance, and the Alliance will conduct research on the farm and its surrounding ecosystems.

2015-04-11
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2016-06-29
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2014-04-27

"New Coffee"-- the situation of breaking the "tradition" and "the unity of the world"

Coffee ranks first among the three largest beverages in the world, is the second largest trade commodity in the world (only after oil), and is an important raw material for medicine, food and light chemical industry. At present, the global coffee culture and drinking coffee are woody coffee, and mainly produced in Vietnam, Brazil, Colombia, Indonesia and other Central America, Africa, Asia and other regions near the equator. There are only clouds in our country.

2014-08-28
How to price Chinese coffee and boutique coffee

How to price Chinese coffee and boutique coffee

The Pulan Coffee Institute has been in no mood to write anything since the deadline for "falling in love with the cafe" in July, and I feel like my brain has been hollowed out. Recently, there has been a heated discussion about the pricing strategy of coffee in the industry, which has given me some ideas. I am a person who doesn't like clouds and cocoons very much, so it's in my nature to come straight to the point. First of all, satisfy people's basic physiology and convenience.

2015-11-11
Operation and management of coffee shop

Operation and management of coffee shop

Management is not only an art, but also a knowledge: Chongqing, as an international metropolis, the world-famous coffee brands have gradually come to Chongqing to open stores. Nowadays, people in Chongqing and foreigners living and working in Chongqing can taste coffee from all over the world without leaving the city, and the taste is more international. It can be considered that coffee, as a representative of western culture, has been rooted in the soil of coffee culture. However,

2014-07-26
Coffee shop decoration should abide by two major principles

Coffee shop decoration should abide by two major principles

Exquisite outdoor decoration is a means to beautify cafes and decorate shops and attract customers. Such as the electronic advertisement in front of the cafe, it attracts the attention of customers with novel and ever-changing images, and even people who do not want to drink coffee often unwittingly walk into the cafe in this exaggerated atmosphere. (1) two principles of interior decoration of cafes 1. Key points of decoration

2015-04-09
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